Compaq

1998-2000, DDB Singapore

Part of an all-woman team brought in to refresh the Compaq ads running in the Asia Pacific region. The brand guidelines made it necessary for the headline to ask a question (from the Q in Compaq) but the client was tired of questions like which desktop is heavy on features and light on price. We did a series of lively ads which rescued the brand from predictability while keeping brand values intact.